“One critique of our approach for much of the last decade was that
because we wanted to be liked, we didn’t always communicate our
views as clearly because we were worried about offending people,”
Zuckerberg said on a call with analysts.
He said his goal for the next decade “isn’t to be liked, but to be
understood.” That’s because in order to be trusted, “people need
to know where you stand,” Zuckerberg said.
The more you understand Facebook, the less you like or trust them. So: mission accomplished. Congrats, Zuck.