Looks Like Eddy Cue Was Right

Stuart McGurk, interviewing Eddy Cue for GQ last summer:

And yet the rumours that have so far come out regarding Apple’s TV shows are that they’re purposefully taking streaming back to the network TV age: fun for all the family. The New York Post reported that Cook and Cue were visiting sets in order to rein in shows that weren’t toeing the line. […]

Cook’s most common note on scripts, according to the report, was “Don’t be so mean.”

“I saw the comments that myself and Tim were writing notes on the scripts and whatever,” says Cue. “There’s never been one note passed from us on scripts, that I can assure you. We leave the folks [alone] who know they’re doing.”

So Cook didn’t give that particular note?

“I can assure you that was 100 percent false. He didn’t say, ‘Don’t be so mean.’ He didn’t say anything about a script.”

The NY Post report in question has never been walked back either. Say what you want about Apple’s original content thus far, but it does not lack for meanness.

★ Tuesday, 4 February 2020