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Apple Adds Ability for Developers to Sell Mac and iOS Apps as a Single Purchase

Apple Developer news:

Starting in March 2020, you’ll be able to distribute iOS, iPadOS, macOS, and tvOS versions of your app as a universal purchase, allowing customers to enjoy your app and in‑app purchases across platforms by purchasing only once. You can choose to create a new app for these platforms using a single app record in App Store Connect or add platforms to your existing app record. Get started by building and testing your apps using a single bundle ID with Xcode 11.4 beta.

Michael Tsai:

It’s great to have the option for universal purchases, but tying it to the bundle identifier seems problematic. What if you’ve already shipped an app for multiple platforms? Apple doesn’t let you change the bundle identifier. Do you have to abandon the old app (losing its links and ratings and migrating its files and AppleScripts) or maintain two separate apps?

From the business side, it’s a great user experience for customers who want to pay once and get everything. But what about customers who only want the iPhone version and may not even own a Mac or Apple TV? They have to pay the same price? And, for developers, this is likely to further devalue software. Get all the versions for one low price, with Apple implying that it didn’t take much extra effort.

Wednesday, 5 February 2020