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‘Apple, Just Bundle News+ Already’

MG Siegler:

This isn’t rocket science. It’s not any kind of science. It’s common sense. News+ was never going to work as a stand-alone subscription offering from Apple. With the news today of a key departure from the group, perhaps the company now sees that. But the writing has been on the wall from day one. […]

So, what to do?

It’s so obvious that it’s already rumored. Make News+ a part of an Apple bundle. Yes, yes, “Apple Prime” as it were. Flip the script so that News+ isn’t yet another cognitive load on us. Something that may be a good deal but will I really have time for that? To: oh wow, this is included in what I already pay for? Awesome.

I don’t know if there’s a strategy behind waiting to unveil such a bundle, or if they’re still working on the technical and possible licensing details behind it, or if internally Apple is actually still debating the merits of a bundle. But I’m with Siegler: it seems obvious.

At the very least such a bundle should include Music, TV+, News+, and Arcade, but I’d like to see it include increased iCloud storage too. One single family subscription to get the best Apple “Services” have to offer. And the name is obvious at this point: Apple+.

Thursday, 6 February 2020