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Oscar-Winning Screenwriter Taika Waititi, Asked What Writers Should Be Asking for in the Next Round of Talks With Producers: ‘Apple Needs to Fix Those Keyboards. They Are Impossible to Write on. They’ve Gotten Worse. It Makes Me Want to Go Back to PCs.’

This clip is making the rounds this morning, with good reason. It hits home. Watch the whole video — Waititi is obviously being a bit glib with the entire premise of his answer, but he’s not joking. He’s a writer and writers really care about keyboards.

I’ve been saying for years now that Apple has done severe reputational harm to the MacBook brand, which effectively is the Mac brand for most people, especially writers. Yes, there’s a new keyboard with scissor-switch mechanisms in the 16-inch MacBook Pro. It’s a pleasure to type on. But we’re still months away from the rest of the MacBook lineup being updated to use that new keyboard. And that’s a presumption on my part, that all MacBooks will get the new keyboard sooner rather than later. It certainly wouldn’t make any sense if they didn’t — but the whole butterfly-switch saga has never made any sense.

Apple could switch every single Mac in the lineup to the new keyboards tomorrow, and people would still be joking about MacBook keyboards for years to come.

Monday, 10 February 2020