Why did you decide to revive Cooper Back in particular? In ’93 I
released an elliptical seriffed blackletter font called Ferox and
Cooper Black was the inspiration. Since then I’ve spent a fair bit
of my career designing type with rounded or soft terminals. The
Tate font family is probably my best known of these. I’m motivated
by typeforms that have powerful foundations in pop culture, and
Cooper Black is the most loved of all.
Why do you think it’s remained so popular over the years? It
never looks bad. For that reason it’s available in signage and
custom print shops EVERYWHERE. It’s thoroughly embedded in the
collective psyche, and so its happy, fun and comforting spirit
“Happy, fun, and comforting” is a perfect description of Cooper Black. New Kansas looks to me like an excellent modern digital revival.