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Instagram CEO’s Bullshit Excuse for Not Having an iPad App

Mitchel Broussard, writing for MacRumors last week:

Instagram CEO Adam Mosseri took to the platform over the weekend to answer a few user questions on his story, shared by The Verge’s Chris Welch. Among the many things asked, the topic of an official iPad app for Instagram was brought up, and Mosseri explained why we haven’t seen one yet.

According to Mosseri, the company “would like to build an iPad app” for Instagram, “But we only have so many people, and lots to do, and it hasn’t bubbled up as the next best thing to do yet.”

I don’t buy this for a second. Instagram isn’t some scrappy little startup — they’re a hugely popular, hugely profitable division of Facebook. If they wanted an iPad version of their app, they’d have one. They obviously don’t want one, and don’t want to explain why.

My best guess is they think engagement on the phone is worth more, so they do everything they can to drive you to the phone app. But that’s just a guess.

Tuesday, 25 February 2020