These are not political rallies, or spin sessions, or even normal press briefings. These are urgent, emergency communications.
And if — rather than sharing credible updates, thoughtful guidance, expressions of empathy and reasoned optimism — Trump lies, spreads misinformation and toots his own horn during these emergency communications, that is the news. Each and every time he does it.
So rather than hide what’s happening, news organizations should respond by doing journalism – in this case, some journalistic jujitsu. When Trump spreads misinformation, the networks need to show viewers, in real time, the correct information. When he lies and contradicts himself, they need to provide the necessary context as he speaks. When he puffs himself up, they need to remind viewers of his massive failures.