Apple’s got a pretty solid spread of prices slots, but that gap between the iPhone 11 and iPhone 11 Pro really sticks out. Apple’s prices mean you can make no mistake about which portion of the product line is the cutting-edge, premium, spared-no-expense part.
That is quite a gap, and it jibes with what I’ve been saying ever since the iPhone X launched — it’s not that Apple raised the price of high-end iPhones, it’s that Apple added a new premium tier. There’s a continuum in price points among all regular iPhones, from the 64 GB SE to the 256 GB 11. The one and only gap is the $150 that separates the top-of-the-regular-tier 256 GB iPhone 11 ($850) and the bottom-of-the-premium-tier 64 GB iPhone 11 Pro ($1000).