Above Avalon Turns Five

Neil Cybart:

Above Avalon membership was launched five years ago this week. I am happy to report Above Avalon continues to thrive with a sustainable business model based solely on paid memberships.

Congratulations to Cybart. Not surprising though — in-depth research and consistent analysis is a good combination. Count me as a longtime happy subscriber.

One debate that continues to be waged online is over people’s changing reading habits and the trend of people writing shorter pieces. For example, it has been said that blog posts are replacing books while tweets are replacing blog posts. My honest opinion of this is that it’s hogwash.

People will pay for quality. Not everyone, of course. But the people who will pay for anything are most likely to pay for quality. That includes paying with their attention, not just their wallets.

★ Friday, 15 May 2020