Nine Local TV Stations Pushed the Same Amazon-Scripted Segment

Tim Burke, reporting for Courier:

While most TV news professionals have scoffed at the idea of running Amazon-provided content as news, at least 9 stations across the country ran some form of the package on their news broadcasts. The package — you can view the script Amazon provided to news stations here — was produced by Amazon spokesperson Todd Walker. Only one station, Toledo ABC affiliate WTVG, acknowledged that Walker was an Amazon employee, not a news reporter, and noted that Amazon had supplied the video. […]

In response to a request for comment on why the station ran the package, Wes Armstead, news director of the Bluefield NBC affiliate WVVA, told Courier, “I was not aware the package was provided by Amazon.” Armstead said, “We’ll make sure it doesn’t happen again.”

Strong words, indeed.

(What’s the deal with the strange diction of local TV news personalities in the U.S.? It’s evolving into an ever-more-distinct accent that defies regional boundaries and doesn’t really exist in any other context. TV personalities on national TV don’t talk like this, only on local TV.)

Wednesday, 27 May 2020