But throughout all these changes, Apple has never given up on its
dream of an App Store filled with great apps that make everyone
happy and make lots of money for both Apple and developers.
Today, Apple’s stance seems to be that if they just hold the line
on a few key provisions of the App Store rules, companies will
build their business models around Apple’s revenue cut in the same
way companies built their business models around the costs of
brick-and-mortar retail in the pre-Internet days. Apple seems to
firmly believe that its ambitious goal state can be achieved with
something close to the current set of App Store rules.
This belief is not supported by the evidence. Years of history
has shown that Apple is getting further away from its goal,
Agreed. It feels like Apple is fighting for its own long-ago-established vision for how the App Store ought to be, rather than making sweeping changes to account for how it actually is. They can do this because they have such tremendous power, but why? Why fight it? Is Apple really happy about this whole state of affairs?