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Nieman Journalism Lab on The New York Times Pulling Out of Apple News

Ken Doctor of Nieman Journalism Lab, interviewing NYT COO Meredith Levien:

In short, the Times audience machine is proving more able to move towards its goal — 10 million subscribers in 2025 — on its own.

“This has been a moment where something like 250 million — somewhere between 250 and 300 million people — used The New York Times at the height of the COVID crisis,” Levien said. “When something like 6 in 10 American adults used The New York Times in March. And that’s a bigger opportunity than we’ve had before to drive relationships with people.”

This whole piece is a really interesting and comprehensive look at this decision.

Monday, 29 June 2020