Netflix has tapped marketing veteran Bozoma Saint John, a former
senior exec at Apple, Uber and most recently Endeavor, as its new
CMO, the company announced.
Saint John is Netflix’s third chief marketing officer in less than
a year. She replaces Jackie Lee-Joe, the one-time CMO of BBC
Studios, who had only been at Netflix for 10 months. According to
Netflix, Lee-Joe is exiting the streamer for personal reasons; she
has been living in Australia with her family since March since the
start of the coronavirus pandemic. Lee-Joe had been named to
succeed former Netflix CMO Kelly Bennett, who announced his
retirement from the company last year.
Saint John will start at Netflix this August, reporting to chief
content officer Ted Sarandos.