Netflix Hires Bozoma Saint John as Chief Marketing Officer

Todd Spangler, reporting for Variety:

Netflix has tapped marketing veteran Bozoma Saint John, a former senior exec at Apple, Uber and most recently Endeavor, as its new CMO, the company announced.

Saint John is Netflix’s third chief marketing officer in less than a year. She replaces Jackie Lee-Joe, the one-time CMO of BBC Studios, who had only been at Netflix for 10 months. According to Netflix, Lee-Joe is exiting the streamer for personal reasons; she has been living in Australia with her family since March since the start of the coronavirus pandemic. Lee-Joe had been named to succeed former Netflix CMO Kelly Bennett, who announced his retirement from the company last year.

Saint John will start at Netflix this August, reporting to chief content officer Ted Sarandos.

★ Wednesday, 1 July 2020