YouTube TV is getting another price hike, making its live TV streaming service less competitive with the cable TV services it aims to replace. The company announced today its service would now cost $64.99 per month, starting today, June 30, for new members. The change will also be reflected on the next billing cycle for current members after June 30.
The bump in pricing is now one of several price increases YouTube TV has seen since its debut, starting with a modest $5 per month bump in 2018, followed by a much more substantial price hike last year to $50 per month.
$65/month is $780/year — still less than most cable TV packages (or at least less than my cable TV package here in Kabletown), but a lot of money. And the whole “Well of course we had to raise your monthly rate, we added a bunch of new channels you may or may not even want” angle has been the unofficial motto of the cable industry for 40 years. Cord-cutting is quickly devolving into something that’s merely different from traditional cable TV, not cheaper than cable TV.