As mentioned in the aforelinked piece by Steven Levy on the 20th anniversary of the G4 Cube, this was Apple’s own headline for the press release announcing its discontinuation. What a fun way to break bad news. Phil Schiller is still there (he’s even quoted in the press release), but somehow I can’t see Apple writing a headline like this today. I wish they would though. I think that Apple is still there, but they no longer let it show.
“Apple Pulls the Plug on AirPower” would have been an opportunity, but they not only didn’t write a funny headline for that announcement, they didn’t even post about AirPower’s cancellation on Newsroom. The Washington Post did use this exact pun in their headline, but it would have packed a lot more punch if Apple itself had used it.
“Apple Puts Power Mac G4 Cube on Ice” was a deft way of acknowledging that they swung and missed with the Cube without actually acknowledging anything other than what they say in the press release. Headlines matter.
★ Friday, 24 July 2020