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‘Why Microsoft?’

Om Malik:

  • Why not someone like Disney which has dreams of being part of the digital revolution? Disney has the audience. It has sprawling global operations. It has the ability to walk the middle of the road where it can appease the autocratic governments and make the democratic countries satisfied. It also has a brand that has many sub-brands that cross many demographic categories. Disney wanted to buy Twitter. TikTok makes more of a strategic fit.

  • Why not Comcast?

  • Why not Apple? It has money. It has the desire to blunt Facebook and Google, even if it hasn’t said or done so explicitly! Or is it because they are a bunch of hard asses when it comes to privacy and may not play ball with the US government when it needs to access data of some TikTok-er?

Hence my question, why Microsoft?

I’d be shocked if Apple got involved. Just isn’t their bag. But why is there no bidding war for TikTok? In addition to the baldfaced crookedness of Trump demanding and Microsoft offering a “key money” kickback to the U.S. Treasury, the other crooked angle in this claptrap saga is the fact that an acquisition of TikTok, partial or otherwise, is presented as an offer to Microsoft, not a company up for bid.

I ask these questions but can’t help myself and not think about the event of last week?

Why was Microsoft not part of the showdown between BigTech and Washington DC? What makes them better than the other four? Why do they get to be excused from on-air humiliation while others get spanked for their monopolies?

Microsoft’s absence from last week’s hearing was conspicuously odd then; now it’s glaring. Especially when “buying upstart competitors” was one of the main thrusts of the whole thing.

Monday, 3 August 2020