Why not someone like Disney which has dreams of being part of the
digital revolution? Disney has the audience. It has sprawling
global operations. It has the ability to walk the middle of the
road where it can appease the autocratic governments and make the
democratic countries satisfied. It also has a brand that has many
sub-brands that cross many demographic categories. Disney wanted
to buy Twitter. TikTok makes more of a strategic fit.
Why not Comcast?
Why not Apple? It has money. It has the desire to blunt Facebook
and Google, even if it hasn’t said or done so explicitly! Or is it
because they are a bunch of hard asses when it comes to privacy
and may not play ball with the US government when it needs to
access data of some TikTok-er?
Hence my question, why Microsoft?
I’d be shocked if Apple got involved. Just isn’t their bag. But why is there no bidding war for TikTok? In addition to the baldfaced crookedness of Trump demanding and Microsoft offering a “key money” kickback to the U.S. Treasury, the other crooked angle in this claptrap saga is the fact that an acquisition of TikTok, partial or otherwise, is presented as an offer to Microsoft, not a company up for bid.
I ask these questions but can’t help myself and not think about
the event of last week?
Why was Microsoft not part of the showdown between BigTech and
Washington DC? What makes them better than the other four? Why do
they get to be excused from on-air humiliation while others get
spanked for their monopolies?
Microsoft’s absence from last week’s hearing was conspicuously odd then; now it’s glaring. Especially when “buying upstart competitors” was one of the main thrusts of the whole thing.
★ Monday, 3 August 2020