The Beats Do Not Go On

Apple Newsroom:

Beginning today, Beats 1, the flagship global radio station, will be renamed Apple Music 1, and two additional radio stations will launch: Apple Music Hits, celebrating everyone’s favorite songs from the ’80s, ’90s, and 2000s, and Apple Music Country, spotlighting country music.

Unless I’m missing something, “Beats” is now gone from all of Apple Music. What remains of the Beats brand is only the headphone business, which I expect will fade away in the next few years as the AirPods brand expands.

★ Thursday, 20 August 2020