Mark Zuckerberg, on Facebook:
• We’re going to block new political and issue ads during the
final week of the campaign. It’s important that campaigns can run
get out the vote campaigns, and I generally believe the best
antidote to bad speech is more speech, but in the final days of an
election there may not be enough time to contest new claims. So in
the week before the election, we won’t accept new political or
issue ads. Advertisers will be able to continue running ads they
started running before the final week and adjust the targeting for
those ads, but those ads will already be published transparently
in our Ads Library so anyone, including fact-checkers and
journalists, can scrutinize them.
This is a good change. But why does Facebook even accept political ads in the first place? Just get rid of them.
This could be a very heated period, so we’re preparing the
following policies to help in the days and weeks after
• We’ll use the Voting Information Center to prepare people for
the possibility that it may take a while to get official results.
This information will help people understand that there is nothing
illegitimate about not having a result on election night.
• We’re partnering with Reuters and the National Election Pool to
provide authoritative information about election results. We’ll
show this in the Voting Information Center so it’s easily
accessible, and we’ll notify people proactively as results become
available. Importantly, if any candidate or campaign tries to
declare victory before the results are in, we’ll add a label to
their post educating that official results are not yet in and
directing people to the official results.
“Any candidate or campaign” — there’s only one candidate, one campaign, who this is about. And we all know it’s Donald Trump.
★ Thursday, 3 September 2020