Hey

My thanks to Hey for sponsoring last week at DF. You’ve probably heard about Hey, but here’s how they describe it (and capitalize it):

Email. It feels like a chore. It’s overwhelming, it’s messy, it’s relentless. It’s necessary, but hopelessly broken.

That’s why we fixed it.

Introducing HEY. HEY’s fresh approach transforms email into something you want to use, not something you’re forced to deal with.

HEY puts you back in control. You decide who can — and can’t — email you. HEY is packed with workflows, not workarounds, that help you cut back on the emails you get, and focus on the ones you want.

There’s nothing else out there like it. Give it a shot — it’ll change your relationship with email for the better.

I have a lot to say about Hey, and I plan to write a lot more about it soon. Briefly though, I’ll just say this: when I hear that someone “reinvented” something like email, I roll my eyes and take it with a very large grain of salt. But Hey truly is like nothing else I’ve ever seen for email. It feels a lot more like email was back in the ’90s, when it felt fun. I switched my public address for DF reader email to Hey when it debuted back in June, and I haven’t looked back. It makes me want to check for new mail rather than dread it — a feeling I haven’t had about my public email since the very early days of DF. Hey is that transformative.

★ Sunday, 20 September 2020