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Medium Solves All Its Problems With Yet Another Altogether New Brand Identity

Hats off to you if you figure out what their new logo represents. My wrong guess was that it was a weird “M”. I am, for some reason, reminded of Pepsi’s ill-fated tilt-to-the-future logo redesign from a decade ago.

The multi-talented Jane Manchun Wong — before temporarily (I hope!) deactivating her Twitter account — made a nice tutorial recreating Medium’s new mark using state-of-the-art illustration software.

Wednesday, 14 October 2020