But the other reason why the Flex buds are an important product
is, well, Android. Instead of using Apple’s proprietary Lightning
connector for charging, as many Beats headphones have since the
acquisition, the Flex have a USB-C port. Beats’ Android app has
already been updated to support them. These moves show that as
Apple continues putting a greater emphasis on audio products — with the new HomePod mini and long-rumored premium headphones
expected to launch soon — Beats is realizing it needs to stand
independently from Apple’s ecosystem if the brand wants to
continue its enormous success.
$50 for decent-sounding wireless earbuds with W1 chips for Apple device integration, and USB-C charging and a nice-looking Android app for better outside-the-Apple-universe appeal. A product like this is exactly why Apple is keeping the Beats brand around.