‘50 Shades of Blue’

Basic Apple Guy:

Whether it’s Alaskan, Cape Cod, Cornflower, Cosmos, Delft, Denim, Linen, Midnight, Mist, Ocean, Royal, or Surf Blue, I’ve always fawned over the shades of Blue Apple has used across their accessory lineup. Apple has released dozens of blue accessories over the years, regularly refreshing colours in the fall, spring, and summer months, and will likely continue to release dozens more as the years roll on. But in this entry, I wanted to record a quick snapshot of the 10 (yes, TEN!) different blues Apple has currently listed across its product line.

This doesn’t include the no-adjective (but quite striking) blue of the iPhone 12 and 12 Mini and pacific blue of the iPhone 12 Pro and Pro Max, as Basic Apple Guy is counting only accessories here. But that brings to mind something I thought about over the weekend, after seeing this new spot for the new iPad Airs several times while watching baseball, and, alas, football. The spot emphasizes the new color options for the iPad Air, but also emphasizes the Magic Keyboard, which has no color options at all.

I get it that the Magic Keyboard is a serious accessory, seriously priced at $300. But isn’t it likely that some people would like to buy one in fun colors to match their iPads? Me, I’d still buy it in black/space gray, but it sure looks drab in this iPad Air commercial.

★ Monday, 26 October 2020