Om Malik: ‘Why Great Design Is Timeless’

Om Malik:

A lot of commentary has followed the launch of the iPhone 12, some of it praising Apple for going back to the old design and some complaining about Apple’s inability to do something different from a design perspective. Both sides miss the point: Enduring design doesn’t need constant reinterpretation. It needs tweaking, polishing, and subtle improvement. I think of the iPhone and its design language very similar to Porsche’s design language. Or, for that matter of a classic Leica camera.

I love the basic idea that the iPhone 4 is Apple’s equivalent of the Porsche 911.

Monday, 26 October 2020