A lot of commentary has followed the launch of the iPhone 12, some
of it praising Apple for going back to the old design and some
complaining about Apple’s inability to do something different from
a design perspective. Both sides miss the point: Enduring design
doesn’t need constant reinterpretation. It needs tweaking,
polishing, and subtle improvement. I think of the iPhone and its
design language very similar to Porsche’s design language. Or, for
that matter of a classic Leica camera.
I love the basic idea that the iPhone 4 is Apple’s equivalent of the Porsche 911.