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The Mac App Store Promo Animation That Showed Touch and Then Didn’t

A Mac App Store animation for a feature promoting Big Sur’s new Notification Center widgets set touchscreen Mac proponents’ hearts aflutter because it clearly showed a hand touching on-screen elements. Apple updated it to remove the hand (and, thus, the entire animated aspect of it). I would read nothing into the original other than that some poor artist working for the App Store had no idea people would read so much into an abstract idea.

Update: Via Jeff Johnson, here’s an older example where the same style was used to show a hand “touching” Mac Safari extensions. This has nothing to do with touchscreens; it’s just artistic license to humanize these interactions.

Saturday, 14 November 2020