By John Gruber
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The Knuckleheads’ Club:
In the fall of 2018, we noticed that there was something that set Google apart from other big tech companies. Everybody was talking about how to regulate these tech companies, and everybody had pretty good plans for how to do it — for every company besides Google. In our opinion, it was because nobody really seemed to understand what Google does, or how they do it. So, for the past two years, we’ve been researching and analyzing Google. Through this work, we’ve found some really compelling evidence about what powers Google’s monopoly, so much so that Congress referenced this work as part of their recently released Big Tech Antitrust Report. The big ideas that we have is that that crawling the web is a natural monopoly, that Google has control of that monopoly, and that once you understand why this is true and what it means it becomes pretty clear about what sorts of regulations should be taken to reign in Google’s power over the internet.
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The reason why it is called the Knuckleheads’ Club is because only a bunch of knuckleheads would try and take on Google.
★ Monday, 14 December 2020