Nikkei Report: iPhone 12 Sales Strong Lineup-Wide, but 12 Mini ‘a Bit Sluggish’

Lauly Li and Cheng Ting-Fang, reporting for Nikkei from Taipei:

Apple plans to produce up to 96 million iPhones for the first half of 2021, a nearly 30% year-on-year increase, after demand for its first-ever 5G handsets surged amid the pandemic, Nikkei Asia learned. […]

“The planned production for the next quarter and the following quarter have been decided and the outlook is quite bright,” an executive at a key Apple supplier told Nikkei. “The iPhone 12 Pro, and iPhone 12 Pro Max are especially stronger than we estimated, while the demand for iPhone 12 is in line with the forecast, but iPhone 12 mini is a bit sluggish,” the person added.

If true this is a bit disappointing to those of us who adore the iPhone 12 Mini. Hopefully, even if true, a bit is really just a bit, and not a euphemism for “dropped from the lineup next year” bad.

Some analyst reports and numbers from mobile ad network snoops Flurry Analytics back this, though — pegging 12 Mini sales out of the gate as lower than the other iPhone 12 models.

★ Tuesday, 15 December 2020