The company’s data scientists had warned Facebook executives in
August that what they called blatant misinformation and calls to
violence were filling the majority of the platform’s top “civic”
Groups, according to documents The Wall Street Journal reviewed.
Those Groups are generally dedicated to politics and related
issues and collectively reach hundreds of millions of users.
The researchers told executives that “enthusiastic calls for
violence every day” filled one 58,000-member Group, according to
an internal presentation. Another top Group claimed it was set up
by fans of Donald Trump but it was actually run by “financially
motivated Albanians” directing a million views daily to fake news
stories and other provocative content.
Roughly “70% of the top 100 most active US Civic Groups are
considered non-recommendable for issues such as hate, misinfo,
bullying and harassment,” the presentation concluded. “We need to
do something to stop these conversations from happening and
growing as quickly as they do,” the researchers wrote, suggesting
measures to slow the growth of Groups at least long enough to give
Facebook staffers time to address violations.
“Our existing integrity systems,” they wrote, “aren’t addressing
You need actual integrity to implement integrity systems that work.