Amid Apple pushing mandatory privacy labels, Google is stalling on
releasing updates for its iOS apps. Yet Google itself is now
telling users that their own apps are out of date. […]
About an hour ago, I opened my Gmail app to find that some of my
accounts had been logged out. When I tried logging back in, Google
informed me that “This app is out of date.” Indeed!
After saying “This app is out of date”, its warning goes on to say
“You should update this app.” We can’t. “The version you’re using
doesn’t include the latest security features to keep you
protected. Only continue if you understand the risks.”
I followed Dailey’s instructions with a fresh install of the Gmail app, and got the same message. Seems like Google’s handling of this Privacy Nutrition Labels change at the App Store is utter chaos. [Update: A few hours and seems like Google has pushed a server-side change to suppress these warnings. But the apps themselves were not updated, and Google still hasn’t supplied privacy nutrition labels.]
I posted about this saga two weeks ago, and nothing has changed since. Still no updates to Google’s major iOS apps, still no privacy nutrition label information for them, either. Yet Google was confident back on January 5 they’d soon start rolling out labels for all their apps.
My utterly uninformed theory is that Google somehow didn’t understand the magnitude of what these iOS privacy changes entailed. It’s not just about a single device identifier used for targeted advertising. As Allen Pike speculated this week, full compliance with Apple’s new privacy rules may well rule out all sorts of “analytics” in apps that show targeted ads. And Google’s apps all collect massive amounts of analytics and all show targeted ads. Aren’t “analytics” and “tracking” two words for the same set of practices? Maybe Google is like, We’re not doing tracking. We’re just collecting analytics, and Apple is like, That’s the same fucking thing.
My only other theory is that Google thinks they can wait Apple out — that public pressure from iPhone owners who use Google apps will result in Apple conceding to better terms for what Google needs to admit to in its nutrition labels. I don’t see that working.
The question is why Google doesn’t just do what Facebook did, and cop to all of it, even if it’s a bad look to have a privacy nutrition label as long as an unspooled roll of toilet paper. Facebook’s nutrition labels being very long, but published on time, seemingly confirmed what we all suspected: that Facebook collects a breathtaking amount of data about the users of its apps. The way Google is handling this makes it look like (a) they have something to hide, (b) they were caught unprepared despite the fact Apple announced this policy back in June, or (c) both.
★ Wednesday, 10 February 2021