Linked List: February 14, 2021

Flatfile Portal 

My thanks to Flatfile for sponsoring last week at DF. Importing data from spreadsheets is a pain (to say the least). Everything from encoding formats to document structure. Countless engineers are tasked with building data parsers from scratch: importing, mapping, validating, even presentation and UI. Rolling your own data importer takes developer time away from working on core product features. Flatfile has a solution.

Flatfile Portal is the elegant import button for your web app. It drops into your product with pre-built SDKs, and guides users through an intuitive import experience in minutes. You can get Flatfile’s drop-in data importer running in your product in hours, not weeks. Give your users the import experience you always dreamed of, but never had time to build.

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Bret Stephens’s Spiked Column Regarding Reporter Donald McNeil’s Ouster From The Times 

The New York Post:

Last weekend, New York Times columnist Bret Stephens wrote a piece criticizing the rationale behind the forced ouster of Times reporter Donald G. McNeil Jr., but it was never published. Stephens told colleagues the column was killed by publisher A.G. Sulzberger. Since then, the piece has circulated among Times staffers and others — and it was from one of them, not Stephens himself, that The Post obtained it. We publish his spiked column here in full.

Bret Stephens:

Every serious moral philosophy, every decent legal system and every ethical organization cares deeply about intention.

It is the difference between murder and manslaughter. It is an aggravating or extenuating factor in judicial settings. It is a cardinal consideration in pardons (or at least it was until Donald Trump got in on the act). It’s an elementary aspect of parenting, friendship, courtship and marriage.

A hallmark of injustice is indifference to intention. Most of what is cruel, intolerant, stupid and misjudged in life stems from that indifference. Read accounts about life in repressive societies — I’d recommend Vaclav Havel’s “Power of the Powerless” and Nien Cheng’s “Life and Death in Shanghai” — and what strikes you first is how deeply the regimes care about outward conformity, and how little for personal intention.

It’s worth noting that it is rather extraordinary for the Times to spike a column from one of their op-ed page columnists — Times columnists have broad discretion to write what they want.

Stephens’s column is bracing, to be sure, but any discussion of the N-word is inherently bracing. Whatever your thoughts on the McNeil controversy, I don’t see how Stephens’s column about it should not have been published. The column wasn’t bad (I think it’s very good in fact) — but it makes the Times look bad.

Why Does the Apple TV Still Exist? 

Jason Snell, writing at Six Colors:

The other possibility that I’ve come up with is to merge the Apple TV with some other technologies in order to make something more than just a simple TV streamer. Gaming can be a part of that, yes, but there needs to be more. Broader HomeKit support, perhaps with support for other wireless home standards, would help, as would a much more sophisticated set of home automations.

And if Apple really wants to continue to play in the home-theater space, I’ve been saying for years that there’s room for an Apple SoundBar, that could integrate the big sound of HomePod with the Apple TV software to create a solid music and video experience.

Snell is playing off a recent episode of Dithering, where Ben Thompson and I pondered the question of why Apple TV (hardware) exists in a world where the Apple TV app is built into TVs and present on other cheaper boxes, and where those new TVs also support AirPlay 2. My thought was gaming — double-down on it. Put a controller in the box. If you want to separate Apple TV from Roku and Amazon Fire and Chromecast, remember that there is no Roku/Fire/Chromecast Arcade. Only Apple Arcade.

Really, Apple Arcade is the only recent evidence that Apple remains strongly committed to the Apple TV platform. Every single Apple Arcade game is available on Apple TV — which is difficult for games designed for touchscreen phones. And I will bet that it’s been difficult for some games performance-wise to achieve 30+ FPS on Apple TV 4K. I think Apple’s requirement that Arcade games not just play but play well on Apple TV is a sign that they’re committed.

Apple’s not going to win the war for AAA shooters against PlayStation or Xbox, but they could out-casual-game those two. Make Apple Arcade more of a competitor to Nintendo Switch, with an Apple TV plugged into your TV and mobile play on your iPhone or iPad.

Making Apple TV a first-class HomeKit hub is a great idea too, and I’d buy an Apple sound bar in a heartbeat. I’ve been using two HomePods for audio output from my Apple TV, and it works so great — but HomePods clearly aren’t optimized for this. A sound bar (SoundPod? HomeBar?) could be great.