Samsung Announces SmartTag+ Tile Tracker With Ultra Wideband

Samsung:

Samsung Electronics Co., Ltd. today announced the official launch of Galaxy SmartTag+, available starting on April 16. Galaxy SmartTag+ is equipped with both Bluetooth Low Energy (BLE) and ultra-wideband (UWB) technology so that it can pinpoint the location with greater accuracy. It also uses augmented reality (AR) technology to visually guide you towards where your missing item is located using your smartphone’s camera.

Ultra wideband for precise location, augmented reality for showing you where to go. Have I mentioned recently that Apple’s AirTags product — which, admittedly, the company has never mentioned — feels late?

I still don’t get how this is more than a big $40 keychain. I’m not saying I never misplace my keys, but it doesn’t happen often enough that I’d want a big tag like this on my keyring all the time. And if I did have something this big on my keys, I’d be less likely to lose them even if the device wasn’t “smart”. All the other small things I lose track of — Apple Watch, my iPhone, my AirPods — have built-in location tracking.

★ Thursday, 8 April 2021