EFF’s ‘Am I FLoCed?’ Page for Chrome Users

Helpful page for Chrome users from the EFF:

Google is running a Chrome “origin trial” to test out an experimental new tracking feature called Federated Learning of Cohorts (aka “FLoC”). According to Google, the trial currently affects 0.5% of users in selected regions, including Australia, Brazil, Canada, India, Indonesia, Japan, Mexico, New Zealand, the Philippines, and the United States. This page will try to detect whether you’ve been made a guinea pig in Google’s ad-tech experiment.

If you don’t have the choice to just stop using Chrome, this is a good way to see if Google is using FLoC against you. Also, DuckDuckGo has a new Chrome extension to block FLoC.

Friday, 16 April 2021