From a design perspective, an AirTag is classic Apple. It’s a
white and shiny silver little button, and you can have custom
emoji or letters printed on the plastic. They are as cute as the
buttons they resemble.
However, you’ll soon find the plastic is scuffed and the chrome on
the back is scratched. Sincerely, do not expect these to stay
looking pristine for long — not since the weird early days of the
iPod nano has an Apple product gotten scuffed this easily.
I noticed this too — very gentle handling but the one on my keychain is already scratched. That’s fine by me — maybe not so fine by the folks spending $300-450 on the Hermès accoutrements.