Wirecutter Goes Behind The New York Times’s Paywall

The New York Times:

The New York Times Company announced today that Wirecutter, its product recommendation service, will institute a metered paywall, asking its frequent users to subscribe for unlimited access to its research and recommendations. New York Times All Access digital and home delivery subscribers will continue to receive unlimited access to Wirecutter’s 1,200+ product reviews, deals coverage and other guides to help them shop confidently online with their existing subscription. A standalone subscription to Wirecutter is available for $5 every four weeks or $40 annually.

This makes sense, and in my opinion, the Times’s paywall rules are among the best in the industry, in terms of offering a generous number of free reads to non-subscribers. But it’s one less “free for everyone to read” high-quality site.

(I have always enjoyed Wirecutter, going back to when they debuted (and had a leading The), but I wish they had a rival that focused less on price. Wirecutter recommendations are very often skewed to the best low-priced product, not the best product in a category, period. I want domain experts to tell me the best products — I can make up my own mind on how much I want to spend.)

Friday, 3 September 2021