Brian X. Chen on the iPhones 13: ‘The Most Incremental Upgrade Ever’

Brian X. Chen’s review of the new iPhones for The New York Times is the least enthusiastic I’ve seen:

This is all to say the annual phone upgrade, which companies like Apple and Samsung tout with enormous marketing events and ad campaigns to gin up sales for the holiday shopping season, has become a mirage of tech innovation. In reality, the upgrades are now a celebration of capitalism in the form of ruthless incrementalism.

Fair enough, but I found it curious that Chen’s review didn’t contain the word “battery”. The consensus is pretty strong that the two standout features are better cameras and improved battery life.

Tuesday, 21 September 2021