iPhone Day Is Still a Thing

I shot this video while walking past the Philly Apple Store at 2 pm. The line went most of the way down the block. I’ll bet the line was longer than it would have been without COVID restrictions, but still — this is the 15th generation of iPhones and people are still lining up to buy them on the day they’re available. And how many more people had them delivered today, waking up early a week ago to preorder the moment the online store came online? People love the iPhone. If you look at it solely as a technology product you’re missing the biggest part of the iPhone story. iPhone Day is a de facto annual holiday for untold millions of people around the world.

That’s not true of any other product in the world.

★ Friday, 24 September 2021