USB-IF Reveals New Branding in an Attempt to Clear Up USB-C Cable Confusion

Chance Miller, writing for 9to5Mac:

As we’ve detailed in the past, it can be quite confusing when trying to find the correct USB-C cable for your devices. Even though the connectors all look the same, USB-C cables all meet different standards for power delivery speeds, data transfer, and more. Here are the highlights of the USB-IF’s announcements today:

  • USB-IF establishes new Certified USB Type-C Cable Logos to display cable power capabilities in watts, clearly indicating support for 60W or 240W as defined by the USB Power Delivery 3.1 Specification.

  • Certified USB4 Logos updated in parallel to unify branding across the Certified USB Logo Program.

These beautiful, totally professionally-designed new logos will clear it all up, I’m sure. Perhaps with a little regulatory help from the product design savants on the European Commission.

Thursday, 30 September 2021