Piper Sandler Survey Claims 87 Percent of U.S. Teens Carry iPhones, 30 Percent Wear an Apple Watch

Philip Elmer-DeWitt:

From a note to clients by analyst Harsh Kumar that landed on my desktop Tuesday:

Apple’s share of smartphone ownership remains near record highs in Piper Sandler’s Taking Stock with Teens Fall 2021 survey (here). Of the ~10,000 respondents, 87% have an iPhone, which is slightly below the 88% record set in the Spring 2021 survey. In addition, the iPhone could return to record highs due to the 88% purchase intention among teens. […]

A record 30% of teens own an Apple Watch in the Fall 2021 survey. Apple also has 86% market share among teen smart watch owners.

Larissa Faw, writing for Forbes in January 2013:

Ultimately, in the eyes of today’s youth, massive popularity has watered down Apple’s coolness. “Teens are telling us Apple is done,” says Tina Wells of the youth marketing agency Buzz Marketing Group. “Apple has done a great job of embracing Gen X and older [Millennials], but I don’t think they are connecting with Millennial kids. [They’re] all about Surface tablets/laptops and Galaxy.”

Here’s a link (PDF) to the actual survey.

★ Friday, 8 October 2021