Apple Event Next Monday: ‘Unleashed’

Jason Snell, Six Colors:

It’s official: there will be another Apple media event this fall, and it’s Monday, Oct. 18 at 10 Pacific.

New MacBook Pro models are likely to be the star of the show. We’ll have full coverage on Six Colors, as always. Myke Hurley and I will offer post-event coverage after it’s all said and done, live on Relay FM.

The event name is “Unleashed”, and the motif is a take on going into warp drive or hyperspace. Greg Joswiak, on Twitter:

Unleashed! These next six days are going to speed by.

You don’t need to be Kreskin to predict that new pro Macs powered by high-performance Apple silicon will be the main attraction. It seems like a surefire bet that we’ll see the new 16- and 14-inch MacBook Pros. I hope we see the new full-size iMacs — 30-inch displays, perhaps? — too. My other hope: MacBook Pros in black or near-black.

The slightly weird thing about the event is that it’s on a Monday — Apple generally holds events on Tuesdays. Looking at my notes, I think the last time Apple held an event on a Monday (excepting WWDC keynotes, which of course are always on Monday mornings) was the original iPhone SE event, which was on Monday, 21 March 2016. They might have held that one a day early because the next day was Apple’s courtroom showdown with the FBI regarding the San Bernardino gun massacre.

Why hold next week’s event on Monday instead of Tuesday? My only spitball: because Google already announced its fall Pixel event for Tuesday.

★ Tuesday, 12 October 2021