Jamf CEO Welcomes Apple Business Essentials

Jonny Evans, writing for Computerworld’s Appleholic:

“When Apple innovates, Jamf celebrates,” Jamf CEO, Dean Hager said, on learning about Apple Business Essentials. “We believe this expected announcement is good news and presents Jamf with a terrific opportunity.” […]

Jamf, which announced an impressive set of Q3 results Nov. 11, has always existed alongside Apple. Hager noted several times during the last decade when industry watchers thought Apple moves might damage his business: Once when Apple introduced MDM in 2010, again in 2011 with Profile Manager, later with Apple Configurator, and more recently with Apple Business Manager.

Brings to mind Apple’s famous “Welcome IBM. Seriously.” ad from 1981. I don’t mean that to be snarky. Apple was ready for the IBM PC in 1981, and it sounds like Jamf and similar companies have been ready for Apple to enter this market ever since they acquired Fleetsmith a year ago.

★ Friday, 12 November 2021