Square is renaming itself Block as it focuses on technologies like
blockchain and expands beyond its original credit card reader
Jack Dorsey’s payments giant said in an announcement the new name,
effective Dec. 10, “acknowledges the company’s growth” and
“creates room for further growth.” Block will still trade under
the ticker SQ on the New York Stock Exchange.
Square was a perfectly fine name, and “Block” feels overly trendy. But, whatever. I do like the logo animation on the new Block website — a dot-xyz domain, not a dot-com.