Bloomberg: Apple VR Headset Might Be Pushed to Next Year

Mark Gurman, Takashi Mochizuki, and Debby Wu, reporting for Bloomberg:*

Apple Inc. is considering pushing back the debut of its mixed-reality headset by at least a few months, potentially delaying its first major new product since the Apple Watch in 2015, according to people familiar with the situation. [...]

The delay would mark a setback for a product seen as one of Apple’s famous “next big things” — a new category that can keep sales growing and help justify the tech giant’s nearly $3 trillion market valuation. The company hasn’t discussed the headset publicly, but the product has been years in the making and already delayed before.

It’s a semantic argument, but “pushed back” feels fair for an unannounced product. Shipping is hard, COVID makes everything harder. “Delayed” and “setback” don’t feel fair, though. When it actually does get announced, do we get a “finally”?

* You know.

Friday, 14 January 2022