From the DF Archive: ‘On iMessage’s Stickiness’

Yours truly, five years ago:

As an iOS/MacOS exclusive, iMessage is a glue that “keeps people stuck to their iPhones and Macs”, not the glue. iMessage for Android would surely lead some number of iPhone users to switch to Android, but I think that number is small enough to be a rounding error for Apple. Apple wins by creating devices and experiences that people want to use, not that they have to use. Apple creates desire, not obligation. If the iPhone isn’t thriving simply by being the best, then Apple is already in deep trouble. I would argue that in some ways Apple might be better off releasing iMessage for Android, simply to remove a crutch.

Evergreen topic.

★ Friday, 14 January 2022