‘The United States’ Most Prestigious Business Publication Addresses “Green Bubbles”’

Nick Heer, in a fine column at Pixel Envy:

Messaging services come and go. Overall, I find it hard to see any specific correlation between device user base and messenger choice. Sure, iOS devices and iMessage are popular in the United States, but it is not the case that both are similarly popular around the world. In Japan, for instance, iOS devices have a higher market share than they do in the U.S., but the dominant messaging service is LINE, the “do-everything platform”. In most other countries, WhatsApp is the messaging app everyone uses regardless of smartphone operating system. In Indonesia, BBM was wildly popular until it was shuttered globally in 2019, even though sales of BlackBerry devices dried up long before. It also depends on which part of a country’s population you are measuring: in Canada, where iOS’ market share is neck-and-neck with Android’s, WhatsApp is not very popular except with new Canadians, 84% of whom use it daily.

I knew that Line was dominant in Japan, but I was not aware that the iPhone has higher market share in Japan than in the U.S.

Saturday, 15 January 2022