WSJ Reports Activision Considered Buying Video Game News Sites

Kirsten Grind, Cara Lombardo, and Ben Fritz, reporting for The Wall Street Journal (News+):

Mr. Kotick has been eager to change the public narrative about the company, and in recent weeks has suggested Activision Blizzard make some kind of acquisition, including of gaming-trade publications like Kotaku and PC Gamer, according to people familiar with him. The Activision spokeswoman, Ms. Klasky, disputed that Mr. Kotick wanted to make the acquisitions. A spokesman for G/O Media, the parent company of Kotaku, declined to comment. PC Gamer didn’t respond to a request for comment.

How desperate was Bobby Kotick? If there’s any truth to this, comically desperate.

Wednesday, 19 January 2022