Apple Names Kristin Huguet Head of PR

John Paczkowski, reporting for BuzzFeed News:

Apple has tapped a new head of PR: longtime company spokesperson Kristin Huguet. She’ll replace Stella Low, former communications chief at networking giant Cisco, who joined Apple in May 2021.

An Apple veteran, Huguet has been with the company since 2005, working under former SVPs Katie Cotton and Steve Dowling. She’s worked under CEOs Steve Jobs and Tim Cook, and her tenure has included some of the company’s most high-profile public relations challenges — a pitched battle with the FBI over iPhone encryption and, more recently, a widely publicized spat with Fortnite maker Epic Games over its App Store practices.

Huguet will report directly to Cook. Her new gig starts immediately.

I was slightly surprised they named an outsider last year. And I’m not surprised now that Low didn’t last. May to January is just 1⅓ Browetts.

Thursday, 20 January 2022