’Tis but Thy Name That Is My Enemy

Mike Isaac and Sheera Frenkel, reporting for The New York Times:

Google’s employees are called Googlers. Amazon’s workers are known as Amazonians. Yahoo’s employees were Yahoos.

So it was a conundrum for employees at Facebook, long known as Facebookers, when the company renamed itself Meta late last year.

The terminology is now no longer in question. At a meeting on Tuesday, Mark Zuckerberg, Facebook’s founder and Meta’s chief executive, announced a new name for his company’s employees: Metamates.

They could, you know, just be known as “Meta employees”, like most companies seem to do it. But Zuckerberg missed a real opportunity by not going with “Meta-chlorians”.

Tuesday, 15 February 2022