‘Leaked Plan Shows Intel Will Try to Be More Efficient Than M1 Max by Late 2023’

William Gallagher, writing for AppleInsider:

A presentation slide claiming to show Intel’s projected future roadmap includes plan for Arrow Lake processor to outperform Apple’s M1 Max by late 2023 or early 2024.

Intel has already claimed to be producing processors that exceed the performance of Apple’s M1 Max. However, the difference is within a margin of error while at the same time, Intel’s processors require dramatically more power. Now the company is reportedly aiming at a new processor that will beat Apple’s 2021 chips by early 2024 at the latest.

Competition is good, and now that Apple has raised the bar for desktop performance-per-watt efficiency, of course every other chip maker is trying to catch up. It would be shocking if Intel didn’t have a plan to catch up.

But, Intel had plans for moving to a 10nm process, and again for 7nm, that didn’t work out. Plans are easy; execution is hard.

Thursday, 24 February 2022