Disney+ to Introduce an Ad-Supported Subscription Later This Year

Disney press release:

In a first for Disney’s premier direct-to-consumer streaming service, Disney+ will expand its offerings for consumers by introducing an ad-supported subscription in addition to its option without ads, beginning in the U.S. in late 2022, with plans to expand internationally in 2023.

“Expanding access to Disney+ to a broader audience at a lower price point is a win for everyone — consumers, advertisers, and our storytellers,” said Kareem Daniel, Chairman, Disney Media and Entertainment Distribution.

Note that they’re talking about a lower price, not free.

The thing that gets me, and will never stop getting me, is that when we first started using computers to watch TV, with TiVo and other DVRs in the late 1990s and early 2000s, we were able to use them to skip, or at least fast-forward, commercials. The computerization of TV, in that early era, worked for us, the viewers.

Today, with streaming, the computerization of viewing leaves us with un-skippable, un-fast-forwardable commercials. I find that endlessly depressing. I’d rather not subscribe to a streaming service at all than subscribe to a tier with un-skippable ads.

★ Friday, 4 March 2022