McLaren Racing Announces Multi-Year Partnership With Google

McLaren:

The partnership will bring the best of Google products to McLaren to provide a more seamless technology experience across devices. Throughout the season, McLaren will use 5G-enabled Android devices and Chrome browser across its operations during practice sessions, qualifying and races to support the drivers and team, with the goal of improving on-track performance.

Android and Chrome branding will be carried on the engine cover and wheel covers of the MCL36 Formula 1 race cars, and on the helmets and race suits of McLaren Formula 1 drivers Lando Norris and Daniel Ricciardo from the 2022 Formula 1 season.

The Chrome logo on the wheels is clever. But it seems curious that the prime sponsorship space on the engine cover is for Android. Not Google, not Pixel, but Android generally. Interesting choice!

(Apple sponsored Porsche in 1980 at Le Mans and the livery was a thing of beauty.)

★ Wednesday, 16 March 2022